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AquaChups
Project type
Integrated Experiential Campaign
At music festivals, people track everything — battery percentage, location, who’s at the afterparty — except their hydration. Aqua Chups turned dehydration into something impossible to ignore: a color-changing electrolyte lollipop that lets festival-goers literally check their status in real time. Through hydration stations, social chaos, guerrilla posters, creator content, and festival activations, Aqua Chups transformed “drink water” into a cultural moment.
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