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The Forth Can
Project type
Social Impact Campaign / Integrated 360° Brand Campaign
During football season, domestic abuse reports rise dramatically. So Budweiser replaced 1 in every 4 cans with a visibly crushed can — turning a hidden statistic into something impossible to ignore.
“The Fourth Can” transformed match-day beer culture into a nationwide awareness campaign across packaging, OOH, social, stadium takeovers, and in-store activations.
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