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Walk Around
Project type
Integrated 360 Campaign / Product Innovation / Brand Experience / Digital Activation
Client
Asics & Microsoft Teams
People already walk around when they talk on the phone — pacing through offices, apartments, and hallways during meetings.
So ASICS and Microsoft Teams turned that weird universal habit into a movement culture for work.
WALK AROUND introduces a meeting mode that encourages workers to take calls on their feet instead of sitting all day. The campaign transformed real walking routes into a full 360 system across product UI, OOH, social, digital PR, office activations, and experiential design.
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